This original 1920’s horse-drawn milk wagon was originally owned by Pevely Dairy. Pevely Dairy started in 1887 in Pevely, Missouri. The family started the business with a butter route but later added milk to the product line.
The family business boomed when Daniel Kerckhoff son of the original owner won the dairy concession at the 1904 World’s Fair in St. Louis, Missouri. Before supermarkets and electric refrigerators were in widespread usage, fresh milk in glass bottles was home-delivered on a daily basis. Milk had cream on top and a round piece of cardboard as a stopper.
Horses were so well trained on their route that they knew when to stop for a delivery. Pevely used zebras in a promotion to deliver milk in St. Louis. See zebra video here.