The Westward Hotel/Motel (it went by different names during its lifetime) stood at the northeast corner of Watson Road and South Kirkwood Road (or South Lindbergh, depending on the source one consults). La Quinta Inn and Denny’s are there now. When the Westward was about to be torn down in the late 1990s, the sign was given to the Museum and displayed. It was taken down for a Museum renovation, and its height didn’t work in the new setup. The sign has since been divided into three parts and recently returned to the Earl C. Lindburg Automobile Building. The Westward stood at the intersection of Bypass Route 66 (Kirkwood/Lindbergh) and City Route 66 (Watson). It was designed by prominent St. Louis architect Bernard McMahon and opened in 1953. According to “Help Wanted” ads of days past, it had 22 rooms. As the sign at the Museum highlights, those rooms had air conditioning and TVs (at least at some point).